libgit2 has two distinct requirements that were previously solved by
`git_buf`.  We require:

1. A general purpose string class that provides a number of utility APIs
   for manipulating data (eg, concatenating, truncating, etc).
2. A structure that we can use to return strings to callers that they
   can take ownership of.

By using a single class (`git_buf`) for both of these purposes, we have
confused the API to the point that refactorings are difficult and
reasoning about correctness is also difficult.

Move the utility class `git_buf` to be called `git_str`: this represents
its general purpose, as an internal string buffer class.  The name also
is an homage to Junio Hamano ("gitstr").

The public API remains `git_buf`, and has a much smaller footprint.  It
is generally only used as an "out" param with strict requirements that
follow the documentation.  (Exceptions exist for some legacy APIs to
avoid breaking callers unnecessarily.)

Utility functions exist to convert a user-specified `git_buf` to a
`git_str` so that we can call internal functions, then converting it
back again.

The caller has otherwise no way to know how long the string will be
allocated or ability to free it.

This fixes #2944.

Make it consistent between git_note_create() and git_note_remote() by
putting it after the repository.

This was left over when we did the general switch.

Replaced all cl_assert(!strcmp()) or semantically equivalent forms
by cl_assert_equal_s().

Without this change, any failed assertion in the second (or a later) test
inside a test suite has a chance of double deleting memory, resulting in
a heap corruption. See #1096 for details.

This leaves alone the test cases where we "just" use cl_git_sandbox_init()
and cl_git_sandbox_cleanup(). These methods already take good care to not
double delete a repository.

Fixes #1096

Add git_note_default_ref to allow easy retrieval of the currently set
default notes reference.

Setting core.notesRef allows to change the default notes reference used
by Git. Check if set before using GIT_NOTES_DEFAULT_REF. Fixes #649.